Most people use saffron incorrectly, simply tossing threads into a pot. To extract the true soul of Kashmiri Saffron, you must perform the 'Bloom.'
The Ice Method
Grind your saffron threads with a pinch of sugar or salt. Place a single ice cube over the powder. As it melts, the safranal and crocin are released slowly, resulting in a much deeper crimson hue and a more intense floral aroma.